2025/05/30 更新

写真a

ハン　ハン
樊　帆
Fan Fan
所属
社会共創学部 産業マネジメント学科 助教
職名
助教
連絡先
メールアドレス
外部リンク

学位

  • 博士（農学） （ 2017年3月   鹿児島大学 ）

  • 修士（農学） （ 2014年3月   鹿児島大学 ）

論文

  • Self-interest or ethic: Consumer segmentation for purchasing agricultural products online based on attitude in China 招待 査読

    Fan Fan

    Journal of Infrastructure, Policy and Development   8 ( 7 )   2024年8月

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    担当区分：筆頭著者,　最終著者,　責任著者   記述言語：英語  

    DOI： 10.24294/jipd.v8i7.5425

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  • How service robots’ human-like appearance impacts consumer trust: a study across diverse cultures and service settings 査読

    Yi Li, Xinyu Zhou, Xia Jiang, Fan Fan, Bo Song

    International Journal of Contemporary Hospitality Management   36 ( 9 )   3151 - 3167   2024年1月

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    記述言語：英語   出版者・発行元：Emerald  

    Purpose

    This study aims to compares the effects of different human-like appearances (low vs. medium vs. high) of service robots (SRs) on consumer trust in service robots (CTSR), examines the mediating role of perceived warmth (WA) and perceived competence (CO) and demonstrates the moderating role of culture and service setting.

    Design/methodology/approach

    The research design includes three scenario-based experiments (Chinese hotel setting, American hotel setting, Chinese hospital setting).

    Findings

    Study 1 found SR’s human-like appearance can arouse perceived anthropomorphism (PA), which positively affects CTSR through parallel mediators (WA and CO). Study 2 revealed consumers from Chinese (vs. American) culture had higher CTSR. Study 3 showed consumers had higher WA and CO for SRs in the credence (vs. experience) service setting. The authors also had an exploratory analysis of the uncanny valley phenomenon.

    Practical implications

    The findings have practical implications for promoting the diffusion of SRs in the hospitality industry. Managers can increase CTSR by augmenting the anthropomorphic design of SRs; however, they must consider the differences in this effect across all service recipients (consumers from different cultures) and service settings.

    Originality/value

    The authors introduce WA and CO as mediators between PA and CTSR and set the culture and service setting as moderators.

    DOI： 10.1108/ijchm-06-2023-0845

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    その他リンク： https://www.emerald.com/insight/content/doi/10.1108/IJCHM-06-2023-0845/full/html

  • 网络社群与网站对休闲农业旅游行为意向的影响分析—依据AISAS模型（日訳：ネット・コミュニティとウェブサイトが観光農園への参加意欲に与える影響に関する研究—AISASモデルに基づいて） 査読

    FAN Fan, LI Caimei, BAO Chenglin, LONG Siyu, SONG Yuxin

    Journal of Shenyang Agricultural University(Social Sciences Edition)   26 ( 1 )   55 - 66   2024年1月

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    担当区分：筆頭著者,　最終著者,　責任著者   記述言語：中国語   掲載種別：研究論文（学術雑誌）  

    添付ファイル： 网络社群与网站对休闲农业旅游行为意向的影响分析——依据AISAS模型 终稿.pdf

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  • Brand, Quality, and CSR: Which Management Strategy Achieves High Financial Performance for Agricultural Small-Medium Enterprises? 査読

    Fan Fan

    Sage Open   13 ( 4 )   2023年10月

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    担当区分：筆頭著者,　最終著者,　責任著者   掲載種別：研究論文（学術雑誌）   出版者・発行元：SAGE Publications  

    This study aims to investigate the mechanism for the combined influence of brand, quality, and corporate social responsibility management strategy on financial performance. These management concepts are positively used in agricultural small-medium enterprises as three research streams. However, because of resource limitations, the cost of brand management would be a burden or corporate social responsibility activities may lead to harmful performance. There are many conflicting findings in the existing research. This study analyzed data from 371 agricultural small-medium enterprises in China using fsQCA 3.0. The result reveals four solution pathways for achieving high financial performance and highlights the attributes of each solution pathway. The findings suggest that integrating brand, quality, and corporate social responsibility management, or combining brand and quality management are effective options for achieving high financial performance in agricultural small-medium enterprises. These results have significant implications for managers seeking to improve their firm’s financial performance by optimizing their management strategies.

    JEL Classification: M14, M31, Q13

    DOI： 10.1177/21582440231219911

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    その他リンク： http://journals.sagepub.com/doi/full-xml/10.1177/21582440231219911

  • Employees’ Appraisals and Trust of Artificial Intelligences’ Transparency and Opacity 査読

    Liangru Yu, Yi Li, Fan Fan

    Behavioral Sciences   13 ( 4 )   344 - 344   2023年4月

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    掲載種別：研究論文（学術雑誌）   出版者・発行元：MDPI AG  

    Artificial intelligence (AI) is being increasingly used as a decision agent in enterprises. Employees’ appraisals and AI affect the smooth progress of AI–employee cooperation. This paper studies (1) whether employees’ challenge appraisals, threat appraisals and trust in AI are different for AI transparency and opacity. (2) This study investigates how AI transparency affects employees’ trust in AI through employee appraisals (challenge and threat appraisals), and (3) whether and how employees’ domain knowledge about AI moderates the relationship between AI transparency and appraisals. A total of 375 participants with work experience were recruited for an online hypothetical scenario experiment. The results showed that AI transparency (vs. opacity) led to higher challenge appraisals and trust and lower threat appraisals. However, in both AI transparency and opacity, employees believed that AI decisions brought more challenges than threats. In addition, we found the parallel mediating effect of challenge appraisals and threat appraisals. AI transparency promotes employees’ trust in AI by increasing employees’ challenge appraisals and reducing employees’ threat appraisals. Finally, employees’ domain knowledge about AI moderated the relationship between AI transparency and appraisals. Specifically, domain knowledge negatively moderated the positive effect of AI transparency on challenge appraisals, and domain knowledge positively moderated the negative effect of AI transparency on threat appraisals.

    DOI： 10.3390/bs13040344

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  • 农产品网络社群对消费者品牌共鸣影响研究 (日訳：ブランドへの消費者共感に対する農産物オンラインコミュニティの影響) 査読

    樊帆, 朱雅娸, 邓鑫

    Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)   35 ( 02 )   146 - 155   2023年3月

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    担当区分：筆頭著者,　最終著者,　責任著者   記述言語：中国語  

    添付ファイル： 农产品网络社群对消费者品牌共鸣影响研究 终稿.pdf

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  • Research on Enhancing the Initiative of Intercultural Communication among College Students-Based on the Theory of Planned Behavior 査読

    Fan Fan, Li Caimei, Bao Chenglin

    Journal of Management and Humanity Research   06   87 - 102   2021年

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    担当区分：筆頭著者   掲載種別：研究論文（学術雑誌）   出版者・発行元：House of Scientific Research  

    With the continuous advancement of globalization, the significance and role of intercultural communication among college students has been expanding, but in fact, there is an obvious lack of initiative on intercultural communication among college students. The purpose of this study is to explore how to enhance college students' initiative in crosscultural communication. Specifically, based on the theory of planned behavior, a structural equation model was constructed from five dimensions: attitude toward intercultural communication, consciousness norms of intercultural communication, experience of intercultural communication, platform building of intercultural communication, and initiative intention of intercultural communication, to seek specific measures to enhance college students' initiative of intercultural communication. The results found that intercultural communication attitude had no direct positive influence on college students' awareness of intercultural communication initiative; intercultural communication awareness norms had no significant influence on college students' awareness of intercultural communication initiative; intercultural communication experience had significant influence on college students' intention of intercultural communication initiative behavior; intercultural communication platform building directly and positively influenced college students' intention of intercultural communication initiative The awareness of intercultural communication among college students directly and positively influences the initiative behavior of intercultural communication. To provide suggestions for college students to be able to benefit from the activities of intercultural communication and for the construction of intercultural communication platforms in the future.

    DOI： 10.22457/jmhr.v06a062136

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  • Classification and Detection Rice leaf Diseases Using Information and Communication Technology (ICT) Tools 査読

    fan fan, Tanmoy Roy, Kalpotoru Roy

    International Journal of Advanced Engineering Research and Science   7 ( 6 )   460 - 470   2020年6月

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    担当区分：筆頭著者   掲載種別：研究論文（学術雑誌）   出版者・発行元：AI Publications  

    DOI： 10.22161/ijaers.76.56

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  • 翻转教学与合作学习策略应用于市场调查与预测课程之研究（日訳：反転授業と協同学習戦略の市場調査と予測コースへの適用に関する研究） 査読

    邱雅铃, 刘小平, 李忆, 樊帆

    Education Teaching Forum   ( 29 )   183 - 185   2019年7月

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    担当区分：責任著者   記述言語：中国語  

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  • 熊本県「えと菜園」におけるエシカル消費の可能性の実態分析 : 農産物ネット販売を中心に 査読

    樊, 帆

    食農資源経済論集   68 ( 1 )   65 - 74   2017年4月

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    担当区分：筆頭著者   記述言語：日本語   掲載種別：研究論文（学術雑誌）   出版者・発行元：食農資源経済学会  

    CiNii Books

    CiNii Research

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    その他リンク： http://id.ndl.go.jp/bib/028201178

  • 農産物の産直ネット販売をめぐる論点と課題 : 農家連携による産直ネット販売の意義 査読

    樊, 帆, 秋山, 邦裕

    鹿兒島大學農學部學術報告 = Bulletin of the Faculty of Agriculture, Kagoshima University   67   16 - 28   2017年

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    担当区分：筆頭著者   記述言語：日本語   掲載種別：研究論文（大学，研究機関等紀要）   出版者・発行元：鹿児島大学  

    type:論文(Article)
    近年,農産物ネット販売が増加しつつある中,ネットにおける「双方向コミュニケーション」という特徴を最も活かせる,生産者による産直ネット販売に注目されている。しかし,生産者が独自にネット販売を行うと,品揃えや販路の面で大きな問題に直面することが多い。本研究では,農産物のネット販売の現状を把握した上で,他のネット販売形態との違いに注目しつつ,産直ネット販売の意義を論じる。また,既存研究をレビューして個人による産直ネット販売の問題点を探った上で,農家連携による産直ネット販売の意義を解明する。
    Recently, e-commerce, which is directly managed by producers, has become popular among farmers, as they can take advantage of, so-called, “two-way communication system.” However, when selling their products on the internet, some farmers are often confronted with the problems of selection of agricultural products and their dealings. In this study, we deal with the importance of e-commerce of agricultural products under the ground of thorough understanding of the present situation, comparing it with other business models on the internet. Additionally, we review some previous researches to identify the significance and some issues for each participant in local producer networks engaged in e-commerce.

    CiNii Books

    CiNii Research

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  • ソーシャルビジネスによる農産物ネット販売の展開 : 熊本県における事例「えと菜園」を中心に 査読

    樊, 帆, 秋山, 邦裕

    鹿兒島大學農學部學術報告=Bulletin of the Faculty of Agriculture, Kagoshima University 66 1-7   ( 66 )   1 - 7   2016年12月

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    担当区分：筆頭著者  

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  • 農家連携による産直ネット販売の特徴と課題 査読

    樊, 帆

    食農資源経済論集   66 ( 2 )   15 - 25   2015年10月

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    担当区分：筆頭著者   記述言語：日本語   掲載種別：研究論文（学術雑誌）   出版者・発行元：食農資源経済学会  

    CiNii Books

    CiNii Research

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    その他リンク： http://id.ndl.go.jp/bib/026971078

  • 中国の古典的農書の概要と「医・食・農」—The Introduction of Agricultural Books in Ancient China and "Medical Treatment, Meal and Agriculture"—チュウゴク ノ コテンテキ ノウショ ノ ガイヨウ ト 「イ・ ショク・ ノウ」 査読

    樊, 帆, 黄, 月盈, 秋山, 邦裕

    鹿兒島大學農學部學術報告 = Bulletin of the Faculty of Agriculture, Kagoshima University   65   13 - 17   2015年

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    担当区分：筆頭著者   記述言語：日本語   掲載種別：研究論文（大学，研究機関等紀要）   出版者・発行元：鹿児島大学  

    type:論文(Article)
    現在、社会問題となっている生活習慣病が増加しているため、日常的な食生活を通じて健康維持や改善を図ることが重視され、古く中国から伝わった「食養」や「医食同源」などの考え方が注目されている。さらに、健全な食のための農業にも重視すべきだと考え、「医食農同源」という思想が広がった。本研究は、中国における古典的農書の内容を整理して紹介した。
    Recently, with the increase of lifestyle-related diseases, there has been great concern surrounding the improvement of the eating habits of the Japanese people in order to keep them healthy. With regards to these concerns, this paper takes a look at two ideas originating from ancient China that are attracting a great deal of attention. The philosophy behind "Dietetics" and "Yisyokudogen" (the notion that some medical treatments and meals share the same sources). Moreover, because of food safety concerns, agricultural practices need to be carefully considered. The beliefs underpinning "Yisyokudogen" have been widely accepted. The objective of this research is to introduce and evaluate the contents of classic Chinese agricultural books.

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    その他リンク： https://agriknowledge.affrc.go.jp/RN/2010900026

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共同研究・競争的資金等の研究課題

  • Regional Branding Model and Application for Agricultural Food from the Viewpoint of Online Community

    2024年8月 - 2029年7月

    文部科学省  「地方協奏による世界トップクラスの研究者育成(HIRAKU-Global)」 

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    担当区分：研究代表者 

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担当授業科目（学内）

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