Updated on 2025/03/27

写真a

 
Yamafuji Atsushi
 
Organization
Faculty of Collaborative Regional Innovation Department of Regional Resource Management Senior Assistant Professor
Title
Senior Assistant Professor
Contact information
メールアドレス
External link

Degree

  • 博士(農学) ( 愛媛大学 )

Research Interests

  • 地域活性化

  • Information

  • E-commerce

  • 農産物直売所

Research Areas

  • Humanities & Social Sciences / Agricultural and food economics

  • Environmental Science/Agriculture Science / Rural sociology and agricultural structure

Papers

  • 大規模直売所の運営と効果 Reviewed

    山藤 篤, 香月 敏孝, 山本 和博

    愛媛大学社会共創学部紀要   2 ( 1 )   9 - 14   2018.3

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    Language:Japanese   Publishing type:Research paper (bulletin of university, research institution)  

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  • 農村活性化の課題と展望-愛媛県西予市「百姓百品」の実践から- Reviewed

    山藤 篤, 香月 敏孝

    地域活性研究   9   258 - 267   2018.3

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

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  • イチゴの甘味に対する消費者評価と糖度による差別化戦略 : 愛媛県育成品種'あまおとめ'の寒じめ栽培技術を事例として (2017年度大会特集号)

    山本 和博, 山藤 篤, 松下 秀介, 藤井 吉隆

    フードシステム研究   24 ( 3 )   203 - 208   2017.12

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    Language:Japanese   Publisher:日本フードシステム学会 ; 1994-  

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  • 農協における経営資源の再配分構造と連合会機能に関する研究

    板橋 衛, 香月 敏孝, 黒河 安徳, 白石 雅之, 山藤 篤

    協同組合奨励研究   43   41 - 125   2017.11

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  • Development of organic citrus production are a - a case study of “Muchachaen” in Ehime prefecture Reviewed

    YAMAFUJI Atsushi

    7   175 - 181   2016.3

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    Language:Japanese   Publishing type:Research paper (scientific journal)  

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  • The Role of Wholesale Markets in the Distribution System of Fruits and Vegetables in Japan

    藤島 廣二, 周 暁東, 宋 暁凱, 曹 斌, 原 温久, 山藤 篤, 楊 岩, 石塚 哉史, 王 兢, 大橋 治, 尾碕 亨, 神田 健策, 香月 敏孝, フジシマ ヒロジ, ハラ ハルヒサ, ヤマフジ アツシ, イシヅカ サトシ, オオハシ オサム, オザキ トオル, カンダ ケンサク, カヅキ トシタカ

    紀要   ( 8 )   53 - 58   2016

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    Language:Japanese   Publisher:東京聖栄大学  

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  • Development of Autonomous Sales Organization for Restructuring Aquaculture Production Area: A Case Study of Komobuchi, Uwajima City, Ehime Prefecture

    Yano Kuniko, Katsuki Toshitaka, Yamafuji Atsushi

    Journal of Rural Problems   52 ( 3 )   124 - 129   2016

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    Language:Japanese   Publisher:地域農林経済学会  

    <p>This study focuses on the marketing techniques of aquaculture, which are expected to contribute to employment creation and enhance regional economic activities in the aquaculture production areas experiencing significant depopulation. We examined the process of sales-organization development through a case study of Komobuchi, which is located in the south of Ehime. The main results are as follows: 1) The new idea related to marketing was not created without a sense of the impending crisis of residency; therefore, the autonomous sales organization in this area was structured for halting the decline in local resident numbers. 2) It was found effective to let immigrants be the main customers in sales promotion; sales have tripled since. 3) More fascinations characteristics of this district in solving the problem of product commercialization were found through partnership with external experts.</p>

    DOI: 10.7310/arfe.52.124

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  • Actual situations of farmers market in Ehime Prefecture : Case study at "Saisaikiteya" of Ochi Imabari Agricultural Cooperative

    山藤 篤, 香月 敏孝, 神田 健策, 周 暁東, 曹 斌, 原 温久, 藤島 廣二, 楊 岩, 石塚 哉史, 王 兢, 大橋 治, 尾崎 亨, 尾崎 亨, ヤマフジ アツシ, カヅキ トシタカ, カンダ ケンサク, ハラ ハルヒサ, フジシマ ヒロジ, イシヅカ サトシ, オオハシ オサム, オザキ トオル

    紀要   ( 8 )   23 - 28   2016

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    Language:Japanese   Publisher:東京聖栄大学  

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  • The Current State of Marketing Strategies for Processing Vegetables : The Case of JA Aomori Vegetables Package Center

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    紀要   ( 8 )   29 - 35   2016

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    Language:Japanese   Publisher:東京聖栄大学  

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  • Possibility of Pesticide-free Cultivation in Environmentally Friendly Citrus Farming

    松岡淳, 山藤篤, 隅田信二郎

    農林業問題研究   49 ( 1 )   59 - 64   2013.6

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    Language:Japanese   Publisher:The Association for Regional Agricultural and Forestry Economics  

    The purpose of this study was to clarify the possibility of undertaking pesticide-free cultivation in environmentally friendly citrus farming. To approach this task, we conducted a survey of an organic citrus production organization in Ehime prefecture. The survey results show that there were only a few or chards where pesticide-free cultivation practices were undertaken, because disease and insect damage often occurs wherever the citrus fruit unshu was produced. Meanwhile, there were many cases where pesticide-free cultivation practices were undertaken, vis-à-vis medium- and late-maturing citrus. On comparing farming incomes on a 10-acre basis, it was found that incomes derived from farming that involved pesticide-free cultivation were lower than that involving low-pesticide cultivation.

    DOI: 10.7310/arfe.49.59

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  • Characteristics of the Liquidization of Orchards Under the Progressive Weakening Labor Structure: A Case Study of "Farmer Absense Region" In Ehime Prefecture

    松岡淳, 山藤篤, 坂本文造

    農林業問題研究   49 ( 1 )   13 - 24   2013.6

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    Language:Japanese   Publisher:The Association for Regional Agricultural and Forestry Economics  

    The purpose of this paper is to clarify the actual conditions of the liquidization of orchards under the progressively weakening labor structure based upon an interview survey of citrus farm households in Seiyo City, Ehime Prefecture. As a result of an actual condition survey, it was verified that there was a mobility of orchards from 12 out of 15 farm households during the period from 1991 to 2009, and that six farm households enlarged their farming scale. Four out of six farm households leased out their orchards under the conditions of decreasing farm workers and progressive aging. The lending and borrowing of lands under perennial crops are often carried out in the areas benefited from sprinklers, and generally the leasing pattern involves a lease without payment of rent. To conserve the areas benefited from sprinklers, the lessees responded to the request from the lending side if they have an extra labor force. The lease of an orchard causes the expenses of sprinkler costs that exceed the benefit and accelerate the fragmentation of orchards, not always leading to the improvement of profitability and operational efficiency

    DOI: 10.7310/arfe.49.13

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  • 農業生産法人における加工・業務用野菜の契約取引をめぐる現段階的特徴

    山藤篤

    農業問題研究   ( 70 )   42 - 54   2012.4

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    Language:Japanese  

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  • Level of Satisfaction by Inhabitants and Direction of Improvement for Agricultural Water Use Facilities-Grasp on the Structure of Satisfaction by CS Portfolio Analysis-

    矢田淳士, 山藤篤, 松岡淳, BHATTA Nirmala Devi

    J Rainwater Catchment Syst   14 ( 2 )   45 - 51   2009.1

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    Language:Japanese   Publisher:Japan Rainwater Catchment Systems Association  

    The purpose of this paper is to grasp the level of satisfaction by inhabitants for the agricultural water use facilities, and clarify the direction of improvement. To approach the above subject, the authors sent questionnaires to inhabitants in Minamiumemoto, Takai and Nakano district in Dogo plain, Ehime prefecture during December, 2004 and performed CS portfolio analysis as an evaluation technique. The items of research are the satisfaction for agricultural water use facilities, "Natural environment", "Scene", "Management", "Sense of closeness", "Water quality", "General satisfaction", and the concern for agricultural water use facilities. The results of this study are as follows: (1) As a result of having researched concern and satisfaction by inhabitants for the agricultural water use facilities, the level of concern in Minamiumemoto district is low in comparison with other two districts, and the level of satisfaction in Nakano district is low. On the other hand, in Takai district where environmental maintenance of the waterside is performed positively, the level of both two items is high in comparison with other two districts. (2) As a result of CS portfolio analysis, it is clarified that "Water quality" shows the improvement point in three districts. But the background of this is different in every district, and different methods are necessary for the measures. (3) Satisfactory structure is different for the other four items in every district. In Minamiumemoto district, items except "Water quality" is evaluated in some degree, particularly "Sense of closeness" shows the superiority point. In Takai district, "Sense of closeness" shows the precaution point, "Natural environment" and "Scene" shows the improvement point, for the consciousness for environment is high in comparison with other districts. In Nakano district, "Management" shows the precaution point, and this reflects dissatisfaction for the present conditions of the management system of agricultural water use facilities.

    DOI: 10.7132/jrcsa.KJ00005284808

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  • 農協におけるインターネット販売事業に関する一考察―愛媛県の柑橘販売を事例として―

    山藤篤, 胡柏

    農林業問題研究   44 ( 1 )   47 - 53   2008.6

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MISC

  • 大学発 産業界行 シーズ(研究成果)探訪(vol.233)農産物直売所を核とした地域活性化の新展開

    山藤 篤

    愛媛ジャーナル   31 ( 12 )   80 - 83   2018.6

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    Language:Japanese   Publisher:愛媛ジャーナル  

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  • 中国批发市场的特征―以北京新发地批发市场为例―

    王 兢, 杨 岩, 香月 敏孝, 神田 健策, 周 晓东, 宋 晓凯, 曹 斌, 原 温久, 藤岛 广二, 山藤 篤, 石塚 哉史, 大桥 治, 尾碕 亨, カヅキ トシタカ, カンダ ケンサク, ハラ ハルヒサ, フジシマ ヒロジ, ヤマフジ アツシ, イシヅカ サトシ, オオハシ オサム, オザキ トオル

    紀要   8   13 - 16   2016.1

  • 中国批发市场的特征 : 以北京新发地批发市场为例 (高効率青果物流通システムの構築に関する日中両国間比較研究)

    王 兢, 杨 岩, 香月 敏孝, 神田 健策, 周 晓东, 宋 晓凯, 曹 斌, 原 温久, 藤岛 广二, 山藤 篤, 石塚 哉史, 大桥 治, 尾碕 亨

    紀要   ( 8 )   13 - 16   2016

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    Language:Chinese   Publisher:東京聖栄大学  

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  • A study on Management Effects and Operational Strategies of Direct Marketing of Fruit Farmers : A Case Study of Pears in Shiroi City, Chiba Prefecture

    原 温久, 尾崎 亨, 香月 敏孝, 神田 健策, 周 暁東, 宋 暁凱, 曹 斌, 藤島 廣二, 山藤 篤, 楊 岩, 石塚 哉史, 王 兢, 大橋 治, ハラ ハルヒサ, オザキ トオル, カヅキ トシタカ, カンダ ケンサク, フジシマ ヒロジ, ヤマフジ アツシ, イシヅカ サトシ, オオハシ オサム

    紀要   ( 8 )   17 - 22   2016

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    Language:Japanese   Publisher:東京聖栄大学  

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  • Study for motive of China Supermarket in selling organic vegetables and business methods to meet the "4 stable" demands : Use company H in Changhai, Hunan Provence, China as example

    曹 斌, 宝剣 久俊, 周 暁東, 宋 暁凱, 原 温久, 藤島 廣二, 山藤 篤, 楊 岩, 石塚 哉史, 王 兢, 大橋 治, 尾崎 亨, 香月 敏孝, 神田 健策, ホウケン ヒサトシ, ハラ ハルヒサ, フジシマ ヒロジ, ヤマフジ アツシ, イシヅカ サトシ, オオハシ オサム, オザキ トオル, カヅキ トシタカ, カンダ ケンサク

    紀要   ( 8 )   43 - 51   2016

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  • The current restructuring of the agriculture cooperatives in Japan and the significance of the Japanese-style multi-purpose agricultural cooperative : A case study of the Soma Agricultural Co-operative in Aomori Prefecture

    神田 健策, 大橋 治, 王 兢, 尾崎 亨, 香月 敏孝, 周 暁東, 宋 暁凱, 曹 斌, 原 温久, 藤島 廣二, 山藤 篤, 楊 岩, 石塚 哉史, カンダ ケンサク, オオハシ オサム, オザキ トオル, カヅキ トシタカ, ハラ ハルヒサ, フジシマ ヒロジ, ヤマフジ アツシ, イシヅカ サトシ

    紀要   ( 8 )   73 - 82   2016

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  • Efficiency and Advancement for Distribution of Vegetables and Fruits Change from Cardboard Box to Reuse Plastic Containers

    尾碕 亨, 石塚 哉史, 王 兢, 大橋 治, 香月 敏孝, 神田 健策, 周 暁東, 宋 暁凱, 曹 斌, 原 温久, 藤島 廣二, 山藤 篤, 楊 岩, オザキ トオル, イシヅカ サトシ, オオハシ オサム, カヅキ トシタカ, カンダ ケンサク, ハラ ハルヒサ, フジシマ ヒロジ, ヤマフジ アツシ, イシヅカ サトシ

    紀要   ( 8 )   59 - 72   2016

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  • 我国生鲜农产品直销的动向与问题: 以农社对接为例 (高効率青果物流通システムの構築に関する日中両国間比較研究)

    宋 晓凯, 大桥 治, 尾碕 亨, 香月 敏孝, 神田 健策, 周 晓东, 曹 斌, 原 温久, 藤岛 广二, 山藤 篤, 杨 岩, 石塚 哉史, 王 兢, オオハシ オサム, オザキ トオル, カヅキ トシタカ, カンダ ケンサク, ハラ ハルヒサ, フジシマ ヒロジ, ヤマフジ アツシ, イシヅカ サトシ, SONG Xiaokai, OHASHI Osamu, Toru OZAK I, KANDA Kensaku, ZHOU Xiaodong, CAO Bin, HARA Haruhisa, YANG Yan, ISHITSUKA Satoshi, WANG Jing, KATSUKI Toshitaka, FUJISHIMA Hiroji, YAMAFUJI Atsushi

    紀要   ( 8 )   37 - 41   2016

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Presentations

Research Projects

  • A Study on E-commerce Marketing Strategy for Agricultural Products

    2001 - 2007

    The Other Research Programs 

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    Grant type:Competitive

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  • 農業におけるeコマース販売戦略分析

    2001 - 2007

    その他の研究制度 

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    Grant type:Competitive

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