Updated on 2025/07/14

写真a

 
Yamafuji Atsushi
 
Organization
Faculty of Collaborative Regional Innovation Department of Regional Resource Management Senior Assistant Professor
Title
Senior Assistant Professor
Contact information
メールアドレス
External link

Degree

  • 博士（農学） ( 愛媛大学 )

Research Interests

  • agricultural produce distribution

  • Agricultural products direct sales shop

  • community revitalization

Research Areas

  • Humanities & Social Sciences / Agricultural and food economics

  • Environmental Science/Agriculture Science / Rural sociology and agricultural structure

Papers

  • 西予市野村町活性化の挑戦－百姓百品グループ－ Reviewed

    山藤篤

    日本の科学者   60 ( 2 )   80 - 87   2025.2

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    Authorship：Lead author   Language：Japanese   Publishing type：Research paper (scientific journal)  

    DOI： https://doi.org/10.60233/jjsci.60.2_80

  • Challenge of the "Community Association Muchachaen" ―Putting the FEC-Self-Sufficiency Theory into Practice―… Reviewed

    AtsushiYAMAFUJI,TakeshiMURATA

    2022基礎研No.2   49 - 61   2022.6

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    Authorship：Lead author,　Last author,　Corresponding author   Language：English   Publishing type：Research paper (scientific journal)  

  • Hyakusho-Hyappin Group", which takes place to local activation in Seiyo City, Ehime Prefecture Reviewed

    AtsushiYAMAFUJI,TsoshitakaKATSUKI

    2022基礎研No.2   2022.6

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    Authorship：Lead author,　Last author,　Corresponding author   Publishing type：Research paper (bulletin of university, research institution)  

  • Challenge of the "Community Association Muchachaen" ―Putting the FEC-Self-Sufficiency Theory into Practice― Reviewed

    AtsushiYAMAFUJI,TakeshiMURATA

    2022基礎研No.2   2022.6

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    Authorship：Lead author,　Last author,　Corresponding author   Publishing type：Research paper (bulletin of university, research institution)  

  • "Hyakusho-Hyappin Group", which takes place to local activation in Seiyo City, Ehime Prefecture Reviewed

    AtsushiYAMAFUJI,TsoshitakaKATSUKI

    2022基礎研No.2   63 - 74   2022.6

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    Authorship：Lead author,　Last author,　Corresponding author   Language：English   Publishing type：Research paper (scientific journal)  

  • 販売面からみた中山間農業の課題と対応策 －愛媛県の事例から－

    香月敏孝,山藤篤

    西日本農研農業経営研究   ( 30 )   1 - 20   2019.3

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    Language：Japanese   Publishing type：Research paper (scientific journal)  

  • 農村活性化の課題と展望－愛媛県西予市「百姓百品」の実践から－ Reviewed

    山藤 篤, 香月 敏孝

    地域活性研究   9   258 - 267   2018.3

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    Authorship：Lead author,　Corresponding author   Language：Japanese   Publishing type：Research paper (scientific journal)  

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  • 大規模直売所の運営と効果 Reviewed

    山藤 篤, 香月 敏孝, 山本 和博

    愛媛大学社会共創学部紀要   2 ( 1 )   9 - 14   2018.3

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    Language：Japanese   Publishing type：Research paper (bulletin of university, research institution)  

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  • イチゴの甘味に対する消費者評価と糖度による差別化戦略 : 愛媛県育成品種'あまおとめ'の寒じめ栽培技術を事例として (2017年度大会特集号) Reviewed

    山本 和博, 山藤 篤, 松下 秀介, 藤井 吉隆

    フードシステム研究   24 ( 3 )   203 - 208   2017.12

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    Language：Japanese   Publishing type：Research paper (scientific journal)   Publisher：日本フードシステム学会 ; 1994-  

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  • 農協における経営資源の再配分構造と連合会機能に関する研究

    板橋 衛, 香月 敏孝, 黒河 安徳, 白石 雅之, 山藤 篤

    協同組合奨励研究   43   41 - 125   2017.11

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    Language：Japanese  

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  • Development of organic citrus production are a － a case study of “Muchachaen” in Ehime prefecture Reviewed

    YAMAFUJI Atsushi

    7   175 - 181   2016.3

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    Authorship：Lead author,　Corresponding author   Language：Japanese   Publishing type：Research paper (scientific journal)  

    CiNii Books

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  • The Current State of Marketing Strategies for Processing Vegetables : The Case of JA Aomori Vegetables Package Center

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    紀要   ( 8 )   29 - 35   2016

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    Language：Japanese   Publisher：東京聖栄大学  

    CiNii Books

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  • The Role of Wholesale Markets in the Distribution System of Fruits and Vegetables in Japan

    藤島 廣二, 周 暁東, 宋 暁凱, 曹 斌, 原 温久, 山藤 篤, 楊 岩, 石塚 哉史, 王 兢, 大橋 治, 尾碕 亨, 神田 健策, 香月 敏孝, フジシマ ヒロジ, ハラ ハルヒサ, ヤマフジ アツシ, イシヅカ サトシ, オオハシ オサム, オザキ トオル, カンダ ケンサク, カヅキ トシタカ

    ( 8 )   53 - 58   2016

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    Language：Japanese   Publisher：東京聖栄大学  

    CiNii Books

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  • Development of Autonomous Sales Organization for Restructuring Aquaculture Production Area: A Case Study of Komobuchi, Uwajima City, Ehime Prefecture Reviewed

    Yano Kuniko, Katsuki Toshitaka, Yamafuji Atsushi

    Journal of Rural Problems   52 ( 3 )   124 - 129   2016

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    Language：Japanese   Publishing type：Research paper (scientific journal)   Publisher：地域農林経済学会  

    <p>This study focuses on the marketing techniques of aquaculture, which are expected to contribute to employment creation and enhance regional economic activities in the aquaculture production areas experiencing significant depopulation. We examined the process of sales-organization development through a case study of Komobuchi, which is located in the south of Ehime. The main results are as follows: 1) The new idea related to marketing was not created without a sense of the impending crisis of residency; therefore, the autonomous sales organization in this area was structured for halting the decline in local resident numbers. 2) It was found effective to let immigrants be the main customers in sales promotion; sales have tripled since. 3) More fascinations characteristics of this district in solving the problem of product commercialization were found through partnership with external experts.</p>

    DOI： 10.7310/arfe.52.124

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  • Actual situations of farmers market in Ehime Prefecture : Case study at "Saisaikiteya" of Ochi Imabari Agricultural Cooperative

    山藤 篤, 香月 敏孝, 神田 健策, 周 暁東, 曹 斌, 原 温久, 藤島 廣二, 楊 岩, 石塚 哉史, 王 兢, 大橋 治, 尾崎 亨, 尾崎 亨, ヤマフジ アツシ, カヅキ トシタカ, カンダ ケンサク, ハラ ハルヒサ, フジシマ ヒロジ, イシヅカ サトシ, オオハシ オサム, オザキ トオル

    ( 8 )   23 - 28   2016

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    Authorship：Lead author   Language：Japanese   Publisher：東京聖栄大学  

    CiNii Books

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  • Possibility of Pesticide-free Cultivation in Environmentally Friendly Citrus Farming Reviewed

    AstushiMATSUOKA,AtsushiYAMAFUJI,ShinjirouSUMIDA

    Journal of Rural Problems   49 ( 1 )   59 - 64   2013.6

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    Language：Japanese   Publishing type：Research paper (scientific journal)   Publisher：The Association for Regional Agricultural and Forestry Economics  

    The purpose of this study was to clarify the possibility of undertaking pesticide-free cultivation in environmentally friendly citrus farming. To approach this task, we conducted a survey of an organic citrus production organization in Ehime prefecture. The survey results show that there were only a few or chards where pesticide-free cultivation practices were undertaken, because disease and insect damage often occurs wherever the citrus fruit unshu was produced. Meanwhile, there were many cases where pesticide-free cultivation practices were undertaken, vis-à-vis medium- and late-maturing citrus. On comparing farming incomes on a 10-acre basis, it was found that incomes derived from farming that involved pesticide-free cultivation were lower than that involving low-pesticide cultivation.

    DOI： 10.7310/arfe.49.59

    CiNii Books

    J-GLOBAL

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  • Characteristics of the Liquidization of Orchards Under the Progressive Weakening Labor Structure: A Case Study of "Farmer Absense Region" In Ehime Prefecture Reviewed

    松岡淳, 山藤篤, 坂本文造

    農林業問題研究   49 ( 1 )   13 - 24   2013.6

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    Language：Japanese   Publishing type：Research paper (scientific journal)   Publisher：The Association for Regional Agricultural and Forestry Economics  

    The purpose of this paper is to clarify the actual conditions of the liquidization of orchards under the progressively weakening labor structure based upon an interview survey of citrus farm households in Seiyo City, Ehime Prefecture. As a result of an actual condition survey, it was verified that there was a mobility of orchards from 12 out of 15 farm households during the period from 1991 to 2009, and that six farm households enlarged their farming scale. Four out of six farm households leased out their orchards under the conditions of decreasing farm workers and progressive aging. The lending and borrowing of lands under perennial crops are often carried out in the areas benefited from sprinklers, and generally the leasing pattern involves a lease without payment of rent. To conserve the areas benefited from sprinklers, the lessees responded to the request from the lending side if they have an extra labor force. The lease of an orchard causes the expenses of sprinkler costs that exceed the benefit and accelerate the fragmentation of orchards, not always leading to the improvement of profitability and operational efficiency

    DOI： 10.7310/arfe.49.13

    CiNii Books

    J-GLOBAL

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  • 農業生産法人における加工・業務用野菜の契約取引をめぐる現段階的特徴 Reviewed

    山藤篤

    農業問題研究   ( 70 )   42 - 54   2012.4

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    Authorship：Lead author,　Last author,　Corresponding author   Language：Japanese   Publishing type：Research paper (scientific journal)  

    J-GLOBAL

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  • Level of Satisfaction by Inhabitants and Direction of Improvement for Agricultural Water Use Facilities-Grasp on the Structure of Satisfaction by CS Portfolio Analysis- Reviewed

    矢田淳士, 山藤篤, 松岡淳, BHATTA Nirmala Devi

    Journal of Rainwater Catchment Systems   14 ( 2 )   45 - 51   2009.1

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    Language：Japanese   Publishing type：Research paper (scientific journal)   Publisher：Japan Rainwater Catchment Systems Association  

    The purpose of this paper is to grasp the level of satisfaction by inhabitants for the agricultural water use facilities, and clarify the direction of improvement. To approach the above subject, the authors sent questionnaires to inhabitants in Minamiumemoto, Takai and Nakano district in Dogo plain, Ehime prefecture during December, 2004 and performed CS portfolio analysis as an evaluation technique. The items of research are the satisfaction for agricultural water use facilities, "Natural environment", "Scene", "Management", "Sense of closeness", "Water quality", "General satisfaction", and the concern for agricultural water use facilities. The results of this study are as follows: (1) As a result of having researched concern and satisfaction by inhabitants for the agricultural water use facilities, the level of concern in Minamiumemoto district is low in comparison with other two districts, and the level of satisfaction in Nakano district is low. On the other hand, in Takai district where environmental maintenance of the waterside is performed positively, the level of both two items is high in comparison with other two districts. (2) As a result of CS portfolio analysis, it is clarified that "Water quality" shows the improvement point in three districts. But the background of this is different in every district, and different methods are necessary for the measures. (3) Satisfactory structure is different for the other four items in every district. In Minamiumemoto district, items except "Water quality" is evaluated in some degree, particularly "Sense of closeness" shows the superiority point. In Takai district, "Sense of closeness" shows the precaution point, "Natural environment" and "Scene" shows the improvement point, for the consciousness for environment is high in comparison with other districts. In Nakano district, "Management" shows the precaution point, and this reflects dissatisfaction for the present conditions of the management system of agricultural water use facilities.

    DOI： 10.7132/jrcsa.KJ00005284808

    CiNii Books

    J-GLOBAL

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  • 農協におけるインターネット販売事業に関する一考察―愛媛県の柑橘販売を事例として― Reviewed

    山藤篤, 胡柏

    農林業問題研究   44 ( 1 )   47 - 53   2008.6

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    Authorship：Lead author,　Last author,　Corresponding author   Language：Japanese   Publishing type：Research paper (scientific journal)  

    DOI： 10.7310/arfe1965.44.47

    J-GLOBAL

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Books

  • 地域を支える農協と農家

    山藤篤（ Original_author： 村田武・髙武孝充（編著））

    筑波書房  2025.6  （ ISBN:978-4-8119-0699-7 ）

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    Total pages：177   Responsible for pages：pp.32-pp.38,pp134-pp.140   Language：Japanese   Book type：Scholarly book

  • 農業は農民家族経営が担う

    山藤篤（ Original_author： 溝手芳計・村田武（編著） ,  愛媛県西予市の「百姓百品」グループ）

    筑波書房  2024.9  （ ISBN:978-4-8119-0678-2 ）

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    Total pages：199   Responsible for pages：PP.47-59   Language：Japanese   Book type：Scholarly book

  • 日本農業の再生を農家任せにしてはならない

    村田武,山藤篤（ Role： Joint author）

    全国労働組合総連合  2023.10  （ ISBN:978-4-7617-1838-1 ）

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    Responsible for pages：PP.11-20   Language：Japanese   Book type：General book, introductory book for general audience

  • 大規模化がもたらすもの－愛媛県の農産物直売所

    山藤篤

    特定非営利法人Kint-k  2022.9  （ ISBN:978-4-910349-04-6 ）

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    Total pages：60   Responsible for pages：PP.36-40   Language：Japanese   Book type：General book, introductory book for general audience

  • 豪雨災害と自治体 防災・減災を考える

    村田武・山藤篤・松岡淳・小淵港（ Role： Joint author3愛媛県　農林水産業と中小企業の被害）

    （株）自治体研究社  2019.1  （ ISBN:978-4-88037-688-2 ）

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    Total pages：157   Responsible for pages：pp.72-pp.85   Language：Japanese   Book type：General book, introductory book for general audience

  • 大地と共に心を耕せ－地域協同組合無茶々園の挑戦

    愛媛大学社会共創学部研究チーム（第Ⅲ章「都市生活者との共生・共感」）

    一般社団法人　農山漁村文化協会  2018.11 

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    Total pages：141   Responsible for pages：pp.54-pp.69   Language：Japanese   Book type：General book, introductory book for general audience

  • 大学発 産業界行 シーズ(研究成果)探訪(vol.233)農産物直売所を核とした地域活性化の新展開

    山藤篤（ Role： Sole author）

    月刊『愛媛ジャーナル』  2018.5 

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    Total pages：84   Responsible for pages：pp.80-84   Language：Japanese   Book type：General book, introductory book for general audience

  • 共選場を中心とした柑橘生産販売体制と農協合併

    香月敏孝,板橋衛,山藤篤（ Role： Joint author）

    （株）家の光出版総合サービス  2017 

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    Responsible for pages：PP.83-98   Language：Japanese   Book type：Report

  • 愛媛発・農林漁業と地域の再生

    山藤篤（西予市「百姓百品」と高齢者の野菜づくり）

    筑波書房  2014.8  （ ISBN:978-4-8119-0444-3 ）

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    Total pages：337   Responsible for pages：pp.283-pp.298   Language：Japanese   Book type：Scholarly book

  • 全国農業協同組合中央会編『協同組合奨励研究報告第三十四輯』

    山藤篤（ Role： Sole author農産物流通と組織における情報化導入の効果に関する経済・経営的研究）

    （株）家の光出版総合サービス  2009.3 

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    Total pages：226   Responsible for pages：pp.143-pp.169   Language：Japanese   Book type：Report

  • 地域発・日本農業の再構築

    白石雅之・山藤篤（ Role： Joint author温州ミカン銘柄産地における中核経営）

    筑波書房  2008.3  （ ISBN:978-4-8119-0324-8 ）

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    Total pages：267   Responsible for pages：pp.249-pp.253   Language：Japanese   Book type：Scholarly book

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MISC

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Presentations

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Awards

  • 地域農林経済学会誌賞

    2015   地域農林経済学会   労働力構造脆弱化の進行下における樹園地流動化の特徴

    松岡淳・山藤篤・坂本文造

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    Award type：Honored in official journal of a scientific society, scientific journal 

Research Projects

Teaching Experience (On-campus)

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Social Activities

  • 感謝状「西日本豪雨炊き出しボランティア」

    一般社団法人日本司厨士協会四国地方本部愛媛県本部  2019.7

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    Audience： Infants,　Schoolchildren,　Junior students,　High school students,　College students,　General,　Civic organization

    Type：Other

Media Coverage

  • 【緊急寄稿・稲作農家の声】精米5キロ3000円台は再生産に必要　愛媛の生産法人 Newspaper, magazine

    農業協同組合新聞  2025.6

  • 【特集：東日本大震災10年　命を守る協同組合】柑きつ農家の復興意欲を後押し　西日本豪雨災害（2018年7月）とＪＡえひめ南 Newspaper, magazine

    農業協同組合新聞  2021.3

  • 【特集：第66回ＪＡ全国女性大会】現地ルポ：農福連携　農を通じ生きがいづくり　地域活性化けん引　愛媛県西予市 「百姓百品グループ」 Newspaper, magazine

    農業協同組合新聞  2021.1